AKB48's indies debut

Sakura no Hanabiratchi (桜の花びらたち) is AKB48′s first indies release. The title of the song translates as “Cherry Blossom Petals”, a ballad set to the bittersweet theme of graduation, despite being the group’s debut song.
Step back to Feburary 2006, where Japan’s “Otaku Boom” was in full swing. Producer Akimoto Yasushi had already begun riding the trend with Akihabara48, the world’s first pop idol group targeted towards otaku.
For the past two months the group had been performing daily at their theater in Akihabara. The shows attracted a small number of obsessive fans, who were won over by the idols who you could meet. Still in its infancy, the group carried out this concept to the fullest. Patrons could greet the girls at the cafe outside their theater, have meals together or even exchange video calls.
In Akimoto’s own words, AKB48′s concept was to create a classroom feel to the group, so that otaku could relive the feeling of their youth. Which is also why (again in AkiP’s words), not all the girls were chosen for their looks.
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Promotional portraits. So unglam |
With this release, AKB48 aimed to spread word of their existence to the more normal public. Both Sakura no Hanabiratachi and it’s B-side Dear My Teacher appeared as theme songs for television programs, no doubt due to Akimoto’s connections.